Mitzvah \mits-va\ n. 1. A socially and spiritually imperative
act which positively contributes to all that is universally good.
2. The good deed.
La Mitzvah is an activist collective dedicated to confronting social,
environmental and economic injustice with nonviolent direct action,
art, humor, and spontaneity. Our mission is to capture the imaginations
of our communities and to inspire people to work for positive change.
and accomplished campaigns include:
Turn off TV (or we'll turn it off for you) week (Adbusters)
Reclaim your independence day: flag sewing extravaganza
Critical Gas Action: Fart-in at Starbucks
GM-only catering company ad campaign
Wage Peace poster and bumper sticker campaign
Fossils against fossil fuels (bike-riding veloca raptors
The Hootzbah Calientes - The World's Premier Mariachi Klesmer
Band (as far as we know)